When placing your website in the search results, Google considers many different ranking factors, including speed. These chains don’t just affect your visitors, as search engine crawlers will also notice slow page load times. In this way, redirect chains can impact your traffic levels, conversions, and sales. In fact, 40% of people abandon a site that takes longer than three seconds to load. Slow page loading times can negatively impact the visitor experience. These chains require multiple round-trips to the server and additional requests.Īs a result, the destination web page will take longer to load. If you explore these messages in more detail, GTmetrix will advise you to “Remove the following redirect chain if possible.”Ī chain occurs when there are multiple redirects between the requested URL and the destination URL. However, GTmetrix may occasionally warn you that many redirect chains are present on your site. It offers real-time performance tracking, plus the option to schedule your tests. There are plenty of tools available, but GTmetrix is a popular choice. It’s important to test your site regularly. Set the date approximately 60 days from now, use the calendar to click through months and then pick a date.An Intro to Redirect Chains (and Why They’re Bad for Your Website).Click on the Tools dropdown and “Manage Expiration…”.
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